Preventing Chronic Disease | The Impact of a State-Sponsored Mass Media Campaign on Use of Telephone Quitline and Web-Based Cessation Services - CDC
Most US smokers do not use evidence-based interventions as part of their quit attempts. Quitlines and Web-based treatments may contribute to reductions in population-level tobacco use if successfully promoted. Currently, few states implement sustained media campaigns to promote services and increase adult smoking cessation. This study examines the effects of Florida’s tobacco cessation media campaign and a nationally funded media campaign on telephone quitline and Web-based registrations for cessation services from November 2010 through September 2013.
Media Type: Html
- SourceUrl: http://www.cdc.gov/pcd/issues/2014/14_0354.htm
- Syndication ID: 12229
- Language: English
- Source: Centers for Disease Control and Prevention (CDC)
- Date Syndication Captured: Monday, May 23, 2016 at 10:53 PM
- Date Syndication Updated: Monday, May 23, 2016 at 10:53 PM
Tags
General:
smoking
CDC
smoking cessation
Preventing Chronic Disease
PCD
tobacco use cessation
advertising
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