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[DRAFT] Reflection Point: Public Health Campaign Research Lifecycle

Fact Sheet

[DRAFT] Reflection Point: Public Health Campaign Research Lifecycle

Reflection Point: Public Health Campaign Research Lifecycle

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The-Real-Cost-Reflection-Point-Public-Health-Campaign-Research-Lifecycle.pdf

This fact sheet describes “The Real Cost” public education campaign’s research process including audience analysis, foundational and formative research, and process and outcome evaluation. For more information on The Real Cost Campaign, visit FDA.gov/tobacco.

Audience: Public Health Professionals , Educators

Topics: Cigarettes , E-Cigarettes & Vaping , Health Education , Prevention , Science & Research