Influencers 101: Best Practices for Public Health Campaigns

Winner of a Gold Digital Health Award and 2nd place in the Singles Written Pieces category of the 2024 Blue Pencil & Gold Screen Awards, this resource guide is based on lessons learned from FDA’s tobacco prevention campaigns and shares best practices with public health practitioners who want to apply influencer marketing strategies to their own program, especially those related to tobacco prevention. It shares a variety of practical information and tips about influencer marketing, including preparation, implementation, and measurement of an influencer marketing campaign. There are also several case studies with real-world examples of successful influencer marketing. (Note: This item is download-only.)

Spanish language version also available.