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Reflection Point: Public Health Campaign Research Lifecycle

Fact Sheet

Reflection Point: Public Health Campaign Research Lifecycle

Reflection Point: Public Health Campaign Research Lifecycle fact sheet

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The-Real-Cost-Reflection-Point-Public-Health-Campaign-Research-Lifecycle.pdf

This fact sheet describes “The Real Cost” public education campaign’s research process including audience analysis, foundational and formative research, and process and outcome evaluation. For more information on “The Real Cost” Campaign, visit FDA.gov/tobacco.

Spanish language version also available.

Audience: Public Health Professionals , Educators

Topics: Cigarettes , E-Cigarettes & Vaping , Health Education , Prevention , Science & Research