HHS Syndication Storefront

The HHS Syndication Storefront allows you to syndicate (import) content from many HHS websites directly into your own website or application. These services are provided by HHS free of charge.

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CDC

Preventing Chronic Disease | The Role of Fear and Disgust inPredicting the Effectiveness of Television Advertisements ThatGraphically Depict the Health Harms of Smoking - CDC

tobacco  smoking  CDC  social marketing  health promotion  Preventing Chronic Disease  PCD  television  Primary Prevention  public policy  young adult  mass media 

Antismoking television advertisements that depict the graphic health harms of smoking are increasingly considered best practices, as exemplified by the Centers for Disease Control and Prevention’s current national campaign. Evaluation of responses to these widely used advertisements is important to determine advertisements that are most effective and their mechanisms of action. Our study tested the hypothesis that advertisements rated highest in fear- and disgust-eliciting imagery would be rated as the most effective.

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CDC

CDC Gateway to Health Communication & Social Marketing Practice

behavior change  health  evaluation  product  communication  health marketing  social marketing  health communication  health communications  audience  segmentation  health campaigns  the four Ps  placement  price  place  communication channels  promotion plan  health literacy  CDCynergy 

Resources for building campaigns and programs. Tips to help analyze and segment audiences, choose appropriate channels and tools, and evaluate messages or campaign success.

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CDC

CDC - Social Media Tools for Consumers and Partners - Badges

behavior change  health  evaluation  product  communication  health marketing  social marketing  health communication  health communications  audience  segmentation  health campaigns  the four Ps  placement  price  place  communication channels  promotion plan  health literacy  CDCynergy 

Resources for building campaigns and programs. Tips to help analyze and segment audiences, choose appropriate channels and tools, and evaluate messages or campaign success.

Preview   0 Users liked this content.