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Preventing Chronic Disease (PCD) is a peer-reviewed electronic journal established by the National Center for Chronic Disease Prevention and Health Promotion. PCD provides an open exchange of information and knowledge among researchers, practitioners, policy makers, and others who strive to improve the health of the public through chronic disease prevention.

Antismoking television advertisements that depict the graphic health harms of smoking are increasingly considered best practices, as exemplified by the Centers for Disease Control and Prevention’s current national campaign. Evaluation of responses to these widely used advertisements is important to determine advertisements that are most effective and their mechanisms of action. Our study tested the hypothesis that advertisements rated highest in fear- and disgust-eliciting imagery would be rated as the most effective.

Commercials and extended videos featuring Sharon, a former smoker who was diagnosed with throat cancer in her thirties. Videos from the Tips from Former Smokers campaign, which features real people suffering as a result of smoking and exposure to secondhand smoke.

Commercials and extended videos featuring Terrie, who quit smoking after being diagnosed with oral and throat cancer. Videos from the Tips from Former Smokers campaign, which features real people suffering as a result of smoking and exposure to secondhand smoke.

Commercials and extended videos featuring Bill, who quit smoking after it made his diabetes harder to control, resulting in partial blindness, kidney failure, and leg amputation. Videos from the Tips from Former Smokers campaign, which features real people suffering as a result of smoking and exposure to secondhand smoke.

Commercials and extended videos featuring Shane, who lost his larynx to throat cancer from smoking. Videos from the Tips from Former Smokers campaign, which features real people suffering as a result of smoking and exposure to secondhand smoke.

Commercials and extended videos featuring Beatrice, a former smoker who successfully quit smoking in 2010. Videos from the Tips from Former Smokers campaign, which features real people suffering as a result of smoking and exposure to secondhand smoke.

Commercials and extended videos featuring Michael, an Alaska Native, and member of the Tlingit tribe, has Chronic Obstructive Pulmonary Disease (COPD), a condition caused by smokinge. Videos from the Tips from Former Smokers campaign, which features real people suffering as a result of smoking and exposure to secondhand smoke.

Commercials and extended videos featuring Brandon, who lost his foot, fingers, and other body parts to Buerger's disease, a disorder linked to smoking. Videos from the Tips from Former Smokers campaign, which features real people suffering as a result of smoking and exposure to secondhand smoke.

Commercials and extended videos featuring Roosevelt, a former smoker who had a heart attack and six bypasses as a result of damage from smoking. Videos from the Tips from Former Smokers campaign, which features real people suffering as a result of smoking and exposure to secondhand smoke.